New data reveals the preferences and challenges faced by American travelers for the upcoming summer. Inflation concerns have impacted travel, leading to a nine percent increase in overall prices compared to last summer. However, 26 percent of travelers plan to increase their spending on leisure travel in the next three months, a significant rise from the first quarter.
A majority of U.S. travelers (81 percent) have road trips planned for the next six months, with families with children being more inclined to take a summer vacation compared to non-parents. Business travel is also expected to increase, with over 80 percent of business travelers having plans to travel for work in the next six months.
Financial constraints are a concern for many Americans, although the percentage of travelers citing personal financial reasons for not having leisure plans dropped to 37 percent in the second quarter from 51 percent in the first quarter.
Flight-related issues such as delays and cancellations have led to rising concerns among travelers. A significant 52 percent of respondents expressed that they would travel more for leisure in the next six months if the travel experience was less of a hassle, a notable increase from the beginning of 2023.
Factors such as increased flight availability, direct flight options, travel discounts, and loyalty programs are expected to encourage both leisure and business travelers to choose air travel in the coming months.
American travelers recognize the positive impact of travel on the economy. The majority (68 percent) agree that travel is important for local businesses and jobs in their community, while 62 percent believe that taxes paid by travelers are essential for funding public services like firefighters, police, and teachers.